Integrated Content

Jeep Grand Cherokee X Vox

CLIENT // Jeep

Role // Creative Director

Sophisticated capability & Self-Defined Luxury

The Jeep Grand Cherokee campaign, "Free To Be," featured the duality of the Summit and Trailhawk models. Our team partnered with Vox to bring forward integrated content that would allow our viewer an immersive look into unique and remote homes that are not only stunning, but also thoughtfully designed with their surroundings in mind.

Together with Vox, we identified and secured four incredible locations that tied well with either the Summit or the Trailhawk models. The designers & owners were interviewed to provide a deeper look into the reasoning and process for the home. We were able to find and leverage duality through visuals of the interior design and the narrative VO to seamlessly integrated the brand into the videos.

The program included 4 documentary-style native long-form videos, 4 immersive story posts, social and native ad placements across Vox's Curbed, Eater and SB Nation.

Interesting side note–the BBC/Netflix documentary series, "The World's Most Extraordinary Homes" later featured two of the same homes within their first two episodes.

Long-Form Videos

01
Tucson Mountain Retreat
This house doesn't just evoke the land — it's made of it. Take a look inside the Tucson Mountain Retreat, made of Arizona terrain.
02
Tower House
Look above the trees at the Tower House, where forward-thinking design is nestled deep in the woods.
03
C-Glass
The house in Marin, California is rooted in the hillside on which it sits and yet, from a distance, it also seems to hover just above the ground. Take in the views from inside this glass house.
04
Clearhouse
The Clearhouse elevates home design to new heights. Though the steel and glass house might look austere from the outside — an intentional contrast with its natural surrounding — inside it is both warm and serene.

Native Story Posts

Each story featured a custom immersive post on Curbed. These custom posts featured the video as well as photography featuring architectural and design details as well as the product with the home or in the remote surroundings. The high-impact ad units on the page were left to do the heavy call-to-action lifting. This allowed the post itself to remain authentic to the story and not unnecessarily interrupted.