Jeep California
Lifestyle Photography
Getting Contextual
The team was tasked with putting together a shoot emphasizing the active-outdoor California lifestyle for Jeep Wrangler & Grand Cherokee. We quickly got to work solidifying accessible activities and coupling them with expansive locations. Photographer Chris Arace and his team were brought in as our partner for the shoot.
We saw an opportunity to extend the use of the assets by introducing talent within the planned shots. This addition provided for a more native feel for the product within the environment and had the potential for more engaging assets. The vehicle was always the hero, while the talent and location provided the story. The end results were epic scenes that were featured across Display, Print, Site & Social.
The Shoot
Together with Chris Arace and his team, locations were selected and secured in remote Northern California. Our needs for executing a hi-resolution 'wide' technique were established as well as with/without talent variants. This pre-planned technical approach, combined with purposeful executions, allowed for the development of dynamic and visually uniform creative assets for use across all channels.
Brand & Paid Social
The assets were used across social channels for both sponsored and brand posts. Multiple agencies had access to these ready-to-go assets and we saw them used widely across all media.
Digital Ads
Brand Site
& Print
