Jeep Cherokee "Which Means"
Marketing Lingo isn't for everyone
Jeep Cherokee had a new design and new features, and we were asked to find a way to portray these features in ways that stand out from the competition and remain authentic to the brand. The video ads would be run on digital and we knew relying on VO wasn't going to cut it.
We saw an opportunity. Not everyone speaks car lingo, specifically the verbose marketing speak of vehicle feature names. So, what if we break down those features in a way that everyone will understand while reinforcing the unique Jeep lifestyle. Through the use of relatable visuals and stylized supers, we were able to explain the benefit of each feature in a simple, viewer friendly method.
:15 Videos
- 01
Jeep Cherokee | Which Means | Liftgate
The 2019 Jeep Cherokee offers an Available Hands-Free Power Liftgate. Which means, you can get dirty and stay clean. - 02
Jeep Cherokee | Which Means | Cargo
The 2019 Jeep Cherokee now has Multi-Level Rear Cargo Floor with Improved Cargo Space. Which means, you have plenty of space, however you pack. - 03
Jeep Cherokee | Which Means | Sunroof
The 2019 Jeep Cherokee offers the available CommandView® Dual-Pane Panoramic Sunroof. Which means, you can enjoy open air freedom, anywhere you are.
Mobile 4:5 edits
We all know 4:5 is the best screen real estate for social posts. The team worked alongside our editor at Former Co. to develop a visual style which was used across all of the videos. This step ensured that each execution was purposefully displayed within its given platform.
