Jeep Wrangler "Inner Monologue"

Jeep Wrangler needed short-form content for those who could be talking themselves out of a purchase decision. The existing long-form enthusiast content can be overwhelming when searching for specific features. We needed to create short-form yet entertaining content to convince those In-Market Shoppers & Intenders that Wrangler is the right choice.

The team worked toward a solution to conquer that inner voice that says, "You've never rock crawled, you won't take the doors off..." A solution that promotes the benefit over the excuse. Each video tackles a primary excuse, and with a touch of humor along with visceral visuals, the feature-benefit shuts down that inner naysayer. Eliminating the excuses opens up the possibilities with Wrangler.

We created five short-form videos with :06 cut-downs and one long-form that tied all of the videos together.